Competition Research

beatUP

Our brand's industry is circled around the Music Industry with competitors such as Spotify,Soundcloud,etc

Our main product is called beatUp,a music streaming service that'll allow minimal ad time and more high-quality audio without the necessary purchasing of a "premium" service

Our motivation on beatUp is to give our consumers the best music experience they can with minimal interruptions that services like Spotify advertise in-app use that usually annoy people like GamingTank in his video that explains his experience on the app https://youtu.be/VwMszDr1mjQ; Also,43% of 443 million active users have purchased premium so they don't listen to annoying ads and also download music to listen on the go if your in a train station,airplane,school,etc

Some ways to emotionally describe ourselves would be confident,chill and hype

Some values that we can say that some users of our service would probably be great audio-quality,accessable to all (regardless of age),and minimal interruptions

However,some values that Spotify have from their users would most likely be "bigger music library","easy to access" & "

The look of our company brand would want to be from the 21st century with a bit of futuristic and cartoon look.

The demographics of our competitions target audience would be middle ages-teenagers since they make up about 55% of spotify users.

Our competitions target audience would experience our brand during spotify ads when utilizing the app as well as on youtube ads.