My Brand's Initial Ideas

1. To what industry does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?
   The industry my brand belongs to is the music/media industry

2. What is the main product or service of your brand?
   The main service of my brand is to allow people to listen to music of any genre with minimal ads

3. What would be the motivation of your brand (does it respond to a need or desire)?
   The motivation of our brand is to rid the annoying situation of paying for premium services such as Spotify with their Spotify premium to give our customers an enjoyable music experience

4. What are three perceptions of your brand (Use emotional adjectives. For example,  “sporty” or “delicious” or “exciting”)
   Enjoyable,relaxing,calm

5. What are three values of your brand (Use expressions. For example, “good value” or “respect for people” or “customer service”)
   Great reception,diversity of music,minalistic advertisement

6. What is the look/aesthetic of your brand (identify a specific style using the resource links 

1. 20th and 21st Century Design

   Psychedelic Style

7. Put yourself in the role of the client talking to an agency. What main message would you want them to understand about your brand (similar to “love people, love beer”)?
   I would say that we strive to give our customers the best music experience that we can provide

8. What are the demographics of your target audience (Google search “demographics of Nike products”)?
   The majority of our target is for teenagers and for middle aged.We will also provide a easy access version of the app Bangger to the elderly who don't quite know how to access technology

9. Where and how would your target audience experience your brand (tv commercial, print ad, Tik-tok, etc.)?
   My target audience would be middle age or young people as well as advertising my brand through Youtube and if we can popular tv networks like Comedy Central,etc

10. Why did you choose this idea? How does it correspond to your own personal values?

             I chose this idea because of my interest in different types of music as well as having the same                 day-to-day issue of annoying advertisements (most the time I get 5 ads in a row).This idea                     corresponds to my personal values because of how I can contribute to aid against these pesky problems