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Showing posts from February, 2023

My Brand's Initial Ideas

To what industry does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)? The industry my brand belongs to is the music/media industry What is the main product or service of your brand? The main service of my brand is to allow people to listen to music of any genre with minimal ads What would be the motivation of your brand (does it respond to a need or desire)? The motivation of our brand is to rid the annoying situation of paying for premium services such as Spotify with their Spotify premium to give our customers an enjoyable music experience What are three perceptions of your brand (Use emotional adjectives. For example,  “sporty” or “delicious” or “exciting”) Enjoyable,relaxing,calm What are three values of your brand (Use expressions. For example, “good value” or “respect for people” or “customer service”) Great reception,diversity of music,minalistic advertisement What is the look/aesthetic of your brand (identify...

Competition Research

beatUP Our brand's industry is circled around the Music Industry with competitors such as Spotify,Soundcloud,etc Our main product is called beatUp ,a music streaming service that'll allow minimal ad time and more high-quality audio without the necessary purchasing of a "premium" service Our motivation on beatUp is to give our consumers the best music experience they can with minimal interruptions that services like Spotify advertise in-app use that usually annoy people like GamingTank in his video that explains his experience on the app  https://youtu.be/VwMszDr1mjQ ; Also,43% of 443 million active users have purchased premium so they don't listen to annoying ads and also download music to listen on the go if your in a train station,airplane,school,etc Some ways to emotionally describe ourselves would be confident,chill and hype Some values that we can say that some users of our service would probably be great audio-quality,accessable to all (regardless of age),a...